Marketing created by users allows your adherents to carry out their marketing for you. This may be a part of a campaign to encourage social media , for example to create a Hashtag that will allow them to use or share their content.
User created commercialization fits into multiple segments of your funnel with its integrated social evidence. At the top, it is a great sensitizer because, when you see your brand in the posts of your mates, you learn your name and start remembering it when it comes out of your feeds and search results again. He’s also a builder of interest, because “hmm, it’s a nice thing to see your brand out in the wild.” And once they have checked out your page, it is always the last push to decide “yeah, I buy this” that they know you have loads of fans.
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